I can clearly recall times when my former architectural peers and I were so excited to receive word of a new design and construction project. We moved too quickly through the fee estimating and contractual agreement process, bedazzled by the possibilities of a new opportunity, the thrill of the win, and our team’s excitement to
As the head of your organization, you likely know the importance of defining your ideal client. So why do many of us avoid taking the time to get clear and write it out? Is it worth the hype? We all want clients that are easy to work with, pay on time and make large purchases.
I’m often asked, “How can I make sure my clients and prospective clients are thinking about our organization without becoming a nuisance?” We all want to be top-of-mind when a client or customer is ready to purchase services we offer and productively build relationships along the way. Strategic marketing is about developing an annual plan
Attending a trade show or conference is a valuable way to expand your network and knowledge, as well as generate new business. If you are fortunate enough to have your organization invest the time and money to send you, demonstrate they made a wise decision by maximizing your time spent there and utilizing these six
Would you like to expand your professional network? Do you work in a knowledge-oriented business that sells services? Will you ever be searching for a new career, board, or volunteer position? Would you like more clients? If you answered yes to any of these questions, creating a strong, career-focused social media presence will assist you in achieving these