As the head of your organization, you likely know the importance of defining your ideal client. So why do many of us avoid taking the time to get clear and write it out? Is it worth the hype? We all want clients that are easy to work with, pay on time and make large purchases.
As business owners, we typically intend to create a meaningful, lasting company that has a vital impact on our community. Yet we often end up feeling like our organization isn’t making enough progress or that we’re serving as the “chief cook and bottle washer”. Why is that? Simply put, many of us often don’t strike
Like eating vegetables, we all know delegation is good for us. But we’re usually reticent about diving in. Why is that? Delegation is quite the multi-faceted, complex engagement. Let’s start by understanding what’s really holding us back. What We Tell Ourselves About Delegating: “I can do the assignment faster myself.” “No one is available when
Not everyone gets recognized at their organization, makes their mark in the world, and leads their team to success. That usually takes an effective leader. And there’s no better way to accelerate your growth toward becoming a leader than by increasing the number of books you read. Take it from some of our greatest leaders.
I’m often asked, “How can I make sure my clients and prospective clients are thinking about our organization without becoming a nuisance?” We all want to be top-of-mind when a client or customer is ready to purchase services we offer and productively build relationships along the way. Strategic marketing is about developing an annual plan