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SETTING YOUR STRATEGIC DIRECTION
SETTING YOUR STRATEGIC DIRECTION
Do you know where you are heading?

Successful firms learn to proactively divide their time among producing the work they already have, getting new work and improving their business. How much time to do you spend on each activity? Producing work brings in fees to keep your business humming along but it has to be backfilled with new projects, and so the last activity always seems to be working on business improvements.

The leader needs to set the organization’s direction and course. Periodically, leaders and managers need to break away from day-to-day decisions to set short-, mid- and long-term organizational goals. You need to watch your financial metrics to make sure your firm is on track. It is only in the setting and execution of strategy that you can belong to the rarest subset of organizations … the exemplary ones that know how to attract the best talent, win more than their share of the clients, get the plumb projects, make good money and ultimately position their firm to be sold internally or externally.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” — Jack Welch

 

Is it time for you to do the following?
  • Discover your firm’s unique client value proposition and align your practices to this model
  • Select key performance metrics that you will continually track in business areas where you need to see improvement
  • Map a plan to your desired destination by defining and executing Specific, Measurable, Action- oriented, Realistic, Time-sensitive (SMART) goals
  • Sharpen the vision, mission and values you communicate to your stakeholders
  • Conduct primary client feedback to identify team strengths and weaknesses compared to your competition.