Are you winning your share of business?
Build your client base with proactive, ongoing marketing and stellar business development execution. Most firms want to win more profitable and enjoyable clients and weed out the challenging, unprofitable ones. A great place to start is by involving the entire firm in marketing and business development efforts that are matched to each employee’s role and skill level. Good marketing follows proven principles executed consistently. Your marketing will drive higher name recognition and more lead opportunities, which targeted business development can turn into new clients and projects.
“The price of inaction is far greater than the cost of a mistake.” — Meg Whitman, first female to run two large US public companies, eBay and HP