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SELLING YOUR SERVICES
SELLING YOUR SERVICES
Are you winning your share of business?

Build your client base with proactive, ongoing marketing and stellar business development execution. Most firms want to win more profitable and enjoyable clients and weed out the challenging, unprofitable ones. A great place to start is by involving the entire firm in marketing and business development efforts that are matched to each employee’s role and skill level. Good marketing follows proven principles executed consistently. Your marketing will drive higher name recognition and more lead opportunities, which targeted business development can turn into new clients and projects.

“The price of inaction is far greater than the cost of a mistake.” — Meg Whitman, first female to run two large US public companies, eBay and HP

 

Do you need guidance to excel at these critical activities?
  • Set up a strong marketing communication program to increase your leads and market visibility
  • Develop a winning strategy for a “must-have” client and project
  • Learn how to write persuasive RFQ/Ps to position your firm at the top of the “short list”
  • Coach team members to deliver a winning oral presentation
  • Train team members in effective contract negotiation, service upselling and managing client expectations.